Why do some books sell like hotcakes?

Answer apparently is “no one knows.”

Interesting that the publishing industry eschews market research. Let’s hope it stays that way since relying on focus groups and reader surveys has destroyed the daily newspaper.

One thought on “Why do some books sell like hotcakes?

  1. That old form-rejection cliche about it being a subjective business really is true. You never know what’s going to tap a big fat nerve among readers.

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